Smart Questions that Research Can Answer
Customer and Client Satisfaction
Are your performance levels meeting customer expectations?
How loyal are your customers?
What image do you have in the eyes of your customers?
Which segment of customers is the most profitable, the best customers?
New Product or Service Development
Will customers buy a new product or service that you are considering?
What new products or services are your competitors offering?
What new product or service niches do your customers suggest?
Market Share Growth and Retention
What improvements / changes can you make to retain current customers?
How can you capture more customers and grow market share?
Competition Analysis
What strengths and weaknesses does your competition have?
What competitive advantages do you have over your competition?
What image does your competition have? Has it improved or declined?
Employee Impact
What quality of customer service is practiced by your employees?
Are your employees a marketing tool and image emissaries?
Brand Assessment and Awareness
How is your brand perceived by customers?
Is your image improving or declining?
How does your brand compare to competitors?
Are your performance levels meeting customer expectations?
How loyal are your customers?
What image do you have in the eyes of your customers?
Which segment of customers is the most profitable, the best customers?
New Product or Service Development
Will customers buy a new product or service that you are considering?
What new products or services are your competitors offering?
What new product or service niches do your customers suggest?
Market Share Growth and Retention
What improvements / changes can you make to retain current customers?
How can you capture more customers and grow market share?
Competition Analysis
What strengths and weaknesses does your competition have?
What competitive advantages do you have over your competition?
What image does your competition have? Has it improved or declined?
Employee Impact
What quality of customer service is practiced by your employees?
Are your employees a marketing tool and image emissaries?
Brand Assessment and Awareness
How is your brand perceived by customers?
Is your image improving or declining?
How does your brand compare to competitors?