Words & Numbers Research, Inc. (WNR) is a research firm founded in 1984 by its current president Susan Carroll, Ph.D.
In 2024, the firm will celebrate its 40th anniversary in business. During its history, the firm has executed numerous studies - from initial design to final reporting - for a diversified clientele. Thelist of WNR projects reflects the depth and breadth of the work.
The level of client satisfaction with the quality of the work has been exhibited by the high rate of referral through word-of-mouth testimonials; the firm does not advertise.
The projects have been qualitative and quantitative in nature, as the name of the firm suggests. The methods have included online, mail and phone surveys, focus groups and in-depth interviewing. Customer satisfaction, new product/service testing, brand awareness, competition analysis, sales force evaluation, needs assessments, employee satisfaction and image assessments are typical studies performed.
The firm has considerable expertise in developing unique questionnaires that produce substantive, actionable information.The return /participation rates on surveys exceed industry standards.
Words & Numbers Research, Inc. also conducts demographic analyses on population, age, education, income, housing and other factors. Growth and shrinkage of demographic segments, as well trends and projections, provide the basis for data-driven decisions.
Projects have been conducted for corporations, hospitals, foundations, banks, insurance companies, public and private schools, universities and colleges, utility companies, professional associations and state and federal agencies among others. The firm provides external evaluation services to National Science Foundation, the U.S. Department of Education and other grant funded projects.
