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SUSAN R. CARROLL
Susan Carroll, PhD is a research methodologist with over 40 years of experience. She received her doctorate from the University of Connecticut in 1981. A former faculty member at UCONN, she taught research, management and marketing courses and received the Dean's Leadership award. As president of Words & Numbers Research Inc., which she founded, Dr. Carroll has designed and conducted numerous market research and evaluation studies for a diverse clientele. She is an expert in questionnaire development and research design. Dr. Carroll is a prolific writer with several books, trade journal and peer review articles to her credit. She has been invited to speak throughout the country on topics related to research, marketing and leadership. See LinkedIn profile.
DAVID J. CARROLL
David Carroll is Vice President at Words & Numbers Research, Inc. He specializes in consultation to clients in the areas of marketing strategy and marketing execution. David conceived, developed and branded Impact Marketing - the integration of research, strategy and alignment for measurable marketing results. David also conducts comprehensive and customized demographic analyses for clients who want to understand market profiles -growth and shrinkage, projections and trending. Expertise in the development of social indicators for benchmarking, monitoring trends and determining the impact of initiatives is another skill David brings to the firm. David is co-author of several books and articles in professional and trade journals. See LinkedIn profile.